Look, us millennials wear a lot of wrinkled clothes. Niagara Spray Starch wanted to tell us, "hey bud, stop that." In comes this campaign, a combination of hand lettering, bright colors, and fashion photography all created to attract that audience.

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Copywriters: Caroline Brown and Abby Hecke
Art Director: Micah Hair
Creative Director: Garrett Street
Video: Josiah Crandall
Photo: Austin Walsh Studio
Developer: Ryan Spillhaus