Introducing themselves to a whole bunch of new retailers, Floatation iQ needed to separate themselves from the new trend in pool toys: giant, obnoxious unicorns. With kick ass videos, an unexpected press kit and a follow-up email, they entered into a retailer conference as prepared as ever.
01. ANTHEM VIDEOS
Floatation iQ is new to the retail space and needed a video to lay out who they are and make a splash in a crowded space. We cut the video in multiple ways to be sure to make an impact with and without sound.
02. PRESS KIT
Before the conference, Floatation iQ sent all of their contacts a press kit featuring one of their flagship products: the personal libation floatation station (try saying that three times fast).