Chinet Classic White took the opportunity to target men for the first time with a push during the Big Game (that's marketing speak for Super Bowl.....come for me NFL). Wings and other weirdly-gendered foods are no match for these sturdy plates. With a landing page, videos and dynamic game, Chinet really *insert sports reference.*

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Copywriter: Whitney Wade
Creative Director: Garrett Street
Video: Josiah Crandall
Developer: Ryan Spillhaus