Brendan Wray
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BENGAY

BENGAY feels intrinsically old and outdated, but what if it celebrated it's history? Reveled in its' past? Opted for "vintage," not old-fashioned? And, more importantly, embodied its yesteryear into a character chockful of help?

The Doc

The Doc

Meet the Doc: the embodiment of Bengay's time-tested wisdom and history. He invented the stuff over 100 years ago, but remains relevant by always offering that helping hand you never quite know how to ask for.

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Social and Pre-Roll

Bengay's presence on our timelines embraces that we all need a little help to be the people we want to be sometimes. The Doc's been around the block, so he knows just what you need.

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Remedy Room

Remedy Room

The remedy room is where you become partners with the doc and explore the history of the brand. Better yet, its all readily sharable.

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Packaging

Packaging

Bengay's new take on the world needed a new face: one that embraced the history while transitioning toward the future.

Meet the team

This project couldn't have happened without nine other amazing people. While I led the visuals of this campaign, they would be nothing without these talented managers, researchers and writers.